The Heartland Group

The Heartland Group is made up of two separate businesses that both have "love apples" as their original and all important brandvalue.


At LuvYa Fruit we concentrate on the offshore apple business, our primary objective is looking after all of our international clients and supplying the best of New Zealand apples to the world.

Yummy South deals with the supply of our apples within the South Island of New Zealand. We aim to consistently provide you with a product that meets all your expectations and makes you forever loyal to our Yummy apple brand.

applecraft, heart apple, love apple, love apples, heartland

Based in Nelson, New Zealand, The Heartland Group is built upon a vertically integrated business structure. This means we know our apples intimately - we carefully watch, tend and nurture them through every single step of their lives to ensure they arrive in your hands in perfect condition.

This is why we created and adhere to our ' Applecraft ' process. Click on the link to read more about ' Applecraft ' within the Heartland Group website. 

We love apples


heart apple, love apple, love apples, heartland

At the Heartland Group we love apples. Just one bite and you will understand what we mean. You can taste the difference.

Click here for more information on the Heartland Group .


Girl eating a Heartland Group apple. The best apples.
Updated Friday, 12 February 2010
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